Demo mode — you're exploring sample store data. Connect your Shopify store in Settings to see your real numbers.

Settings

Shopify store

TrueProfit reads orders, products, refunds and transactions (read-only).

nordvik.myshopify.com
Demo store · sample data
Data sync · last run 4 min ago · 812 orders

Calculation method

Choose which costs count toward each profit level

  • Discounts & refunds in net revenue
  • Shipping costs in contribution profit
  • Payment fees in contribution profit
  • Ad spend in contribution profit
  • Fixed costs in net profit
  • Taxes as revenue

Store preferences

Currency
USD
Timezone
America/New_York
Fiscal year starts
January

How TrueProfit calculates profit

Revenue − Discounts − Refunds = Net Revenue
Net Revenue − COGS = Gross Profit
Gross Profit − Shipping − Fees − Ads = Contribution Profit
Contribution Profit − Fixed Costs = Net Profit
Net Profit ÷ Net Revenue = Net Margin